Meracare are an aged care provider in the Carrum Downs and Frankston areas. Meracare are a fully accredited Aged Care provider who prides themselves on the high quality of services delivered warmly to each and every one of our residents and their families.
About the Project
In recent years, there has been an influx of aged care services moving to the area. For the first time (in a long time) Meracare found that their rooms weren’t full! Meracare discovered that a lack of brand identity was making them invisible. They approached Burst to help them with a full re-brand including Logo Design, Signage, a Website, Business Cards, Wallpaper, Bus Signage and heaps more.
We developed the Meracare branding from scratch! It needed to be appealing to the elderly, but also their younger families. It needed to reference quality, care and support. The new branding also needed to work well across a wide range of areas. One of the most important avenues for brand awareness was the signage on their bus which has given them a strong identity on the road.
Print & Production
To represent quality, we used to use some of the best materials available. The digital print partial wrap was printed using our HP Latex 360 which prints incredibly vibrant latex ink. We used the Avery Dennison MP1105 vinyl with a Gloss Overlaminate. One Way Vision was used on the rear and side windows to allow the passengers and the driver to see out through the windows whilst still contributing toward the dramatic design on the exterior.
The two Meracare vehicles were completed within a week here at our Carrum Downs factory. The factory is a controlled installation environment. We cleaned the vehicle with Avery Surface Cleaner to remove any grease and wax, the film was applied with great care and post heated to the appropriate temperature.
The End Result
Meracare literally could not have been happier with the results! They’ve never had any branding on their vehicles but now the dominate the roads! You can’t miss them! We really enjoyed being part of the process from developing their branding, to designing, printing and installing their partial wrap!