What’s a Vector File
Vector files are “working files” that are made for editing and re-sizing.
Vector files are commonly used by designers, printers and manufacturers.
A vector graphic is made of lines and colour/gradient fill. Where a rasterised graphics as made up by pixels.
Designers and Printers use vector file because they can be re-sized without any loss of quality. Vector files can also be edited or deconstructed easily. The linework and colour/gradient fill will remain crisp and accurate (where rasterised files would become blurry and pixelated).
.eps or .ai or .pdf
- Very Crisp Lines
- Sharp Edges
- Solid Colour
- No Distortion
- Clear when zoomed in
.png or .jpeg
- Blurred Lines
- Soft Edges
- Blended Pixels
- Blurry When Zoom In
What are they used for?
Generally used for printing, manufacturing, cutting, colour matching, signage, large format print and other production
Generally used for digital purposes including social media, web based application, photography and very small scale printing.
Should my Logo be Vector?
Yes! When you employ a Graphic Designer to create your logo, make sure that you recieve the final artwork in Vector and Raster format for both Digital and production use.
Don’t have a vector file? We’ve got your back! We can re-build your existing logo as a vector file from $129 + GST. And we’ll supply you with everything you need!